Has Paris Hilton had a breast augmentation or is this a new bra line?

More photos of Paris Hilton's increased bust got people talking at the opening of club Apple last week. (Source: X17 Online) But despite seemingly going from an A-Cup to a C-Cup, a Paris insider assures them that it's not the work of a good plastic surgeon, just an extremely effective push-up bra. A quote in the article says,

"Paris has never had plastic surgery and has been wearing a prototype from her bra line she has been developing. At Apple she looked amazing and everyone was asking where they could get that Bra."

I agree, she probably has a great padded push-up bra (or perhaps a small submuscular breast enhancement that gives her a little "extra" in the right bikinis and low-cut shirts). In any case, its a great idea to market it as a new type of push-up bra! Paris is always reinventing herself in such an entrepreneurial fashion.